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• 14 - Dialog 14

Well, thank you for coming here today to present your report to your colleagues. I forward to hearing your presentation. But let us start with some questions. How much profit did the company make last year?
Thank you, sir, for giving me this opportunity. The company, as you know, was very profitable last year. We made five hundred and sixty two thousand pounds in profit after taxes. It was an extremely good year for the company. The profit was double the profit we made last year.
Perhaps you can tell us a little bit about the developments last year. How many new stores did the company open last year?
We opened three new stores last year. We opened a store in the north of England, a store in Edinburgh, in Scotland. We also opened our first store abroad - in Berlin, Germany. It's been a very exciting year for the company.
And how many stores were closed?
We closed one store last year. The store was located in London, where we already have six stores. There was a fire at this store last year, and we decided not to re-open it. It was located in a small suburb of London, and the profits at this store were not very high compared to our other stores.
Can you tell us a little bit about the number of employees?
Certainly. Last year, our company had six thousand employees. Many of these people work in our stores across the country. In our head office here in London, we had two hundred and sixty two employees last year. In Germany, we have two hundred employees.
Last year, we started to work with several new partners. Can you provide details, please, of these developments?
Yes, we entered into a new relationship with a local supermarket called Foxtons in Newmarket. We hope to buy this brand this year. They have many stores in the east of England.
Did we lose any partners?
Yes. We have had a long relationship with a company called Wilsons. We ended this partnership last year, because they were bought by one of our competitors.
Did the company do any advertising or publicity campaigns last year?
Yes, of course. We ran a commercial on television, which was very popular. Television is a very expensive way of advertising, but we also ran a publicity campaign in the national newspapers. We also provided some sponsorship to the London Marathon last year.
Were these campaigns successful?
Very successful. We carried out a survey among our customers, and asked them if they had seen our adverts. Most of them had.
So, what are our goals for the coming year?
Well, we hope to double profit again. We also hope to open four new stores in Europe this year - one in France, another store in Germany and one in Spain. It will be a very exciting year for the company.
Thank you.

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