FINANCIAL TIMES PODCASTS - Understanding the benefits of social networking (Apr 20, 2010) | Текст песни

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Understanding the benefits of social networking.
Apr 20, 2010

This week Peter asks the questions what is it that businesses have to understand to drive benefits from social networking and what business benefits flow from this understanding?

He puts his questions to David Elton, IT and change management expert at PA Consulting Group, Malcolm Mullins, director of strategic projects at Balfour Beatty Workplace and Jennifer Grenz, head of marketing at Symbian, the mobile operating system.

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