Suggests fortunes . "Shree" means Lakshmi which also means luck or fortune.Therefore, one who recites this name also becomes fortunate just like Lakshmi.
"Kru":
Destroys all the sins that are performed by us in our previous lives and the current one.
"Shna":
Keeps at bay all the miseries that one experiences in the world.
"Sha":
Saves one from having to take birth again and again in thousands of forms and suffer miseries.
"Ra":
Enables one to experience and understand the heavenly form and heavenly deeds of the Lord.
"Nam":
Makes one's devotion towards Shri Krishna strong.
"Ma":
Initiates eternal love for Shri Krishna
"Mah":
Enables one to enjoy accompaniment of Shri Krishna till eternity and keeps one from undergoing the the circle of life forever.