Keep Calm - Carry On | Текст песни

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Keep Calm and Carry On
In the spring of 1939 during the buildup to war with Germany, the British
government commissioned a series of propaganda posters. These posters were
intended to offer the public reassurance in the dark days that lay ahead.
They were required to be uniform in style and were to feature a special and
handsome typeface making them difficult for the enemy to counterfeit. They
used the crown of King George VI as the only graphic device and had just two
colors.
Of the three final designs that went into production, the first poster carried the
slogan, “Your Courage, Your Cheerfulness, Your Resolution will Bring Us
Victory.” The second poster had the words “Freedom is in Peril; Defend it with
All Your Might.” But the third design, of which over two and a half million
posters were printed, simply read, “Keep Calm and Carry On.”
The first two designs were distributed in September of 1939 and appeared up
and down the country in shop windows and railway platforms. But the “Keep
Calm” posters were held in reserve; intended for use only in times of crisis or
invasion.
In the end, the poster was never officially issued and it remained unseen by the
public until a copy turned up more than 50 years later. It was found in a secondhand
bookshop called Barter Books in the northeast corner of England.
Barter Books was begun in 1991 by a couple, Stewart and Mary Manley. The
building used to be an old, Victorian railway station. Huge rows of stack shelves
now stand in the place where the tracks would have been. But the station’s old
tearooms and waiting rooms are still there.
It was in 2000 that Stewart found the poster in a box of dusty, old books that
had been bought at auction. Mary liked it so much, she had it framed and put it
up near the shop till. And it proved so popular with the customers that a year
later they began to sell copies.
Since that time, the poster has been reproduced, parodied and trivialized and has
become a truly iconic image of the 21st Century. It is hard to say exactly why
such a phrase from a bygone decade would have so much appeal and resonance
now. Its design’s considered simple and timeless and now commonly
recognizable.
However, it is perhaps the words on the poster that people find most enchanting.
Like a voice out of history, it offers a very simple, warm-hearted message to
inspire confidence in others during difficult times. And it’s something that
should never fade from fashion—to keep calm, and carry on.

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