Learn English via Listening - Level 3 - E-Commerce | Текст песни

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• Learn English via Listening - Level 3
• E-Commerce

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Electronic commerce (or simply e-commerce) is more than just buying and selling
products or services online. It encompasses the entire online process of developing,
marketing, selling, delivering, servicing, and paying for products and services. E-
commerce systems rely on the resources of the Internet and other computer networks to
support every step of the process. Through an e-commerce system, customers can order
and make payment for the products or services they purchase online and receive support
at the company's websites through the Internet. It also allows customers and suppliers to
participate in product development via Internet newsgroups and E-mail exchanges. There
are three basic types of e-commerce applications: business-to-business (B2B), business-
to-consumer (B2C), and consumer-to-consumer (C2C).
Business-to-business (B2B) e-commerce is the online automation of purchase and sale
transactions from business to business. Many companies use secure Internet or
extranets for their business customers and suppliers to access to their websites while
some may rely on electronic data interchange (EDI) systems. Cisco Systems, a leading
manufacturer of computer networking equipment, makes about 40 percent of its sales
online. These activities include order taking, credit check, production scheduling and
technical support to their customers. General Electric and the United Parcel Service
(UPS) are a few of many other firms that offer B2B e-commerce sites.
Business-to-consumer (B2C) e-commerce creates electronic marketplaces where
businesses promote and sell products and services directly to consumers. In this form of
electronic commerce, which has grown into a multibillion dollar market, businesses can
bypass intermediaries such as distributors or retail outlets. Companies like Amazon.com
and Dell Corporation offer e-commerce websites that provide virtual storefronts and
multimedia catalogs, interactive order processing, secure electronic payment systems,
and online customer support.
Consumer-to-consumer (C2C) e-commerce is an important alternative for business-to-
business or business-to-consumer e-commerce. In this form of e-commerce, consumers
can buy and sell products and services with each other in an auction process at an
auction website. Through an online auction site like e-Bay, one of the most successful
C2C e-commerce models, consumers or businesses can participate in or sponsor
consumer or business auctions. Other forms of consumer-to-consumer e-commerce
include personal advertising of products or services by consumers at electronic
newspaper sites, consumer e-commerce portals, or personal websites.


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