Macmillan Education - Class_Audio_2-51 | Текст песни

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• Macmillan Education
• Class_Audio_2-51

Script:
Thank you. Thank you very much. Every entrepreneur hopes to do well. We'd all like to make a lot of money and have a big, profitable customer base. But over the years, I’ve realized that most entrepreneurs want to do more. They'd not only like to do well; they'd like to do good. They'd take their business to contribute to their community, respect the environment, play a positive role n the lives of their employees and customers. I’m not naive or simplistic. I strongly believe that building an honest, responsible business, with a healthy bottom line4, in and of itself makes a valuable contribution to our economy and society. Such businesses buy supplies and materials, often employ others, and obviously meet a need of their customers. Over the years, however, I learned that companies with a sense of integrity and purpose actually have a competitive edge over companies that are solely fogged on the bottom line. I want to tell you about four ways they achieve this. First of all, being socially responsible helps you attract and retail employees. Having a strong corporate culture committed to good corporate citizenship enables employees to feel that they асе part of something important. Company programmes allowing employees to use job fame to be involved in community causes are viewed as a valuable benefit. Prospective employees took at a company's values and social commitment when comparing job otters.
Secondly, being socially responsible helps you attract and retain customers. People take to do business with companies they respect. Some customers will be attracted by specific company policies, such as looking to buy products that aren’t tested on animals or ace recycled. But all customers are attracted to companies that consistently deal with them honestly and tarty. Thirdly, being responsible helps you reduce employee misbehavior. Businesses that act with integrity and honesty toward their employees, customers, and suppliers are more likely to have their employees also act with integrity and honesty towards the company and their fellow workers. An atmosphere of honesty helps keep everyone honest. And finally, being socially responsible helps keep you out of trouble. Being a good corporate citizen - whether in your adverting, employee treatment or environmental policies - makes it less likely that your company will get in trouble with regulatory agencies, taxing authorities, or face lawsuits or fines. When your company does good - treats employees, customers and suppliers fairly, as well as participating in community and social activities - you'd find you also do well. Good companies can become great companies.


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