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Media Markt

Content overview

In figures
The company
The business concept

Media Markt is the German and European market leader in consumer electronics retailing.

With permanently low prices, an extensive network of consumer electronics stores and an assortment of the latest brand products that is unique in this sector, Media Markt succeeded in coming clear ahead of its competitors as the market leader. The Media Markt brand is synonym for a comprehensive assortment in the fields of consumer electronics, telecommunications, photography, entertainment, computers, software and household appliances. A wide range of services and competent, individual customer advice characterise the service standard.

An important element of the company's management structure is the independence of the managing directors and employees at the stores. Lean hierarchies and a high level of self-responsibility are cultivated intentionally. Media Markt customers benefit from this policy: The employees’ strong motivation results in a particularly high level of service and customer advice in the individual stores. The large autonomy of the stores in putting together their assortment, setting prices and advertising guarantee a service offer that is tailored to the specific needs of the local custom base.

In figures

Media Markt
Locations 1 589
Number of countries 1 14
Sales Media Markt and Saturn 2 € 19.7 bn
Total selling space Media Markt and Saturn 2 2.6 mn sqm
Headcount Media Markt and Saturn
(annual average of full-time equivalents) 2 56,199
Articles, overall assortment 2 up to around 100,000
1 Status 30 June 2010
2 Status 31 December 2009

The company

The first Media Markt opened in an industrial park in Munich in 1979. At that time, the concept of a large selling space consumer electronics store was a novelty. Before, only small specialty stores and department stores had offered a limited range of consumer electronics products. From razor to television the comprehensive offer at Media Markt now covered the complete range of electrical goods. The central idea of the founders Helga and Erich Kellerhals, Leopold Stiefel and Walter Gunz was the following: a broad selection of brand products at permanently low prices, professional customer advice, competent repair service and, moreover, every customer was entitled to return his purchase if he found a better offer with a competitor. This fundamental idea still applies today.



Founding of Media-Saturn group of companies

In 1988 the successful specialty store concept caught the attention of Kaufhof Warenhaus AG, who acquired a 54 percent stake in the holding of the Media Markt stores, which in turn took over the Saturn chain two years later. Since this move Media Markt and Saturn have been managed as two independent brands under the umbrella of Media-Saturn group of companies As part of Kaufhof Holding AG, Media-Saturn group of companies joined the METRO GROUP in 1996. The affiliation to one of the largest retailing companies in the world opened the road to an accelerated expansion. 1989 marked the start for the rollout of the concept to other European countries.

Media Markt stores are characterized by a strong magnetic effect. They attract customers from large areas and thus a high purchasing power. Analyses have shown time and again that this also benefits other retailers: Retail sales in the vicinity of Media Markt stores usually increase after their opening.



Ownership structure allows quick response to market demands

Compared with other retailers Media Markt offers a particular ownership structure: Each managing director of a Media Markt store is at the same time also co-owner of his establishment. He takes the role of a managing partner and acts as an independent entrepreneur with co-responsibility for assortment, pricing and marketing. This structure allows a quick response to market demands and opportunities. At the same time the stores also benefit

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