People and Places - Women and football | Текст песни

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Группа Learning English. Продолжение текста здесь:
http://downloads.bbc.co.uk/worldservice/learningenglish/people_and_places/pdfs/people_071120_football.pdf

Jackie: Hello, welcome to People & Places from bbclearningenglish.com. Today:
women's football – is there any hope for it? Major competitions for women,
such as the World Cup, tend to go barely noticed, whereas the whole world
seems to stop when the men's matches are on. We're going to hear from
someone who's trying to change that. Morag Taylor is from the English
Football Association. She's involved in something called Girls United which
is a campaign. A campaign is a planned series of activities to achieve a
particular aim. So, what's the aim of the Girls United campaign?
Morag
What we're really trying to do is spread the word about how far the women's game has
come.
Jackie: 'To spread the word' is an expression meaning to make more people aware of
something. Listen to some examples.
Examples
Could you spread the word about the party on Friday? Anyone can come.
We must spread the word about this new invention – it could help so many people!
Jackie: Morag wants to spread the word about 'how far women's football has come',
which means how much women's football has progressed. Listen to more
examples which use the word 'come' to describe progress.
Examples
At first I thought you were useless at this job, but you've come a really long way - I'm
really pleased with you.
How's your English coming along?
Jackie: So let's hear Morag again and listen out for those two expressions 'to spread
the word' and 'to come a long way'.
Morag
What we're really trying to do is spread the word about how far the women's game has
come.
Jackie: The campaign is targeting a particular age group, which means it's directed
towards that age group. We often hear the verb 'to target' in the context of
advertising.
Examples
That tobacco company got into trouble for targeting children with its posters.
Our target market is the young, well-paid professionals.
Jackie: What’s the target market for the Girls United campaign?
Morag
Specifically, the Girls United campaign is targeting nine to eleven year old girls, which we
identified as a key age group. Surprisingly, we found that a lot of girls that age felt that
either they couldn't play football or they didn't know how to get involved.
Jackie: Did you get the answer? Its target is nine to eleven year old girls. Morag
describes them as a 'key' age group, which means an important age group.
Many people in women's football complain it doesn't get enough 'media
coverage', which means it's not shown or reported enough in newspapers and on television and radio and so on. As well as 'media coverage', you could
also just the term 'coverage' on its own:
Examples
There's been a lot of media coverage of the crash.
There's been a lot of coverage of the crash.
Jackie: Jacqui Oatley is a sports reporter for the BBC and has been following
women's football for a while… 'following' in this context means watching
closely. Does she think there's more coverage of women's football now than
there used to be?
Jacqui
It’s probably getting more media coverage than it’s ever had before in terms of the England
side. I mean, I've been following them for two and a half years now and I've played football
for many years and there really wasn't very much coverage on television or in the
newspapers at all at the time.
Jackie: Jacqui thinks women's football is getting more coverage than it used to. But
as she's about to tell us, she also thinks women's football shouldn't be
covered just for the sake of it. What reason does she give?
...

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