nce upon a time there was a town A town where chaos reigned Lawlessness was everywhere And there was no cohesive theory existing which properly explained the mass media and their impact on society and man's thinking And then one day a stranger came riding into town And all the townsfolk gathered 'round and asked him his name Well he tipped his hat and he said, "Marshall. Marshall McLuhan."
Marshall.... Marshall....
Well they gave him a star and put it on his chest And gave him his own office with his name on the door Well, wouldn't you know the very next day a fight broke out in the Last Chance Saloon It was an argument concerning the externalization of the senses and it's subsequent effect on man's psychological makeup It was about to come to blows when Marshall stepped in And he said, "Boys, a theory of cultural change is impossible without knowledge of the changing sense ratio affected by various externalizations of our senses."
Marshall McLuhan You're such a groovy thinker And we really dig what you say 'Cause you've got the best insights into mass media This side of the Rio Grande
Well then came the fateful day when a tall dark man all dressed in black came riding into town All the townsfolk ran inside and locked their doors and hid And the bad man stood in the town square and he called out for Marshall McLuhan He said, "Marshall, I don't agree with your description of television as a tactile medium in the context of a visual notion of causality."
So Marshall shot him.
Marshall McLuhan You're such a groovy thinker And we really dig what you say 'Cause you've got the best insights into mass media This side of the Rio Grande Marshall McLuhan.... Marshall McLuhan.... Marshall McLuhan....