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Learn English via Listening - Level 3 - Business Education | Текст песни

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What is business? A business includes all the activities involved to create and sell a
product or service. The most important functional areas of business include: accounting,
finance, marketing, production/operations, and human resources management.
Accounting is a field of business that records and reports the flow of funds through a
firm on a historical basis and produces important financial statements such as balance
sheets and income statements. It also produces forecasts of future conditions such as
projected financial statements and financial budgets, and evaluates the firm's financial
performance against the forecasts.
The finance area of business supports a firm in decisions concerning the financing of the
firm's business and the allocation and control of financial resources within the firm.
Major activities of finance include cash and investment management, capital budgeting,
financial forecasting, and financial planning. The cash and investment management
activities forecast and manage the firm's cash position and short-term and other
securities. The capital budgeting activity involves evaluating the profitability and risk of
proposed capital expenditures. The financial planning process evaluates the present and
projected financial performance of the firm and projects the firm's future financial needs.
The marketing function of business is concerned with the planning, promotion, sale, and
distribution of existing products or services in existing markets, and the development of
new products and new markets in order to better serve existing and potential customers
with quality products and services. It is also responsible for customer relationship
management, product planning, pricing, advertising, after-sale service, and market
research and forecasting.
The production/operations function focuses on the management of all activities
concerned with the planning and control of the processes producing goods or services.
These activities include purchasing of raw material and parts, product design, inventory,
manufacturing processes, facilities location and layout, quality control, and such other
logistics as distribution and transportation.
The human resource management function involves the recruitment, placement,
evaluation, compensation, and development of a firm's employees. With the main goal of
the effective and efficient use of a firm's human capital, the human resources
management function supports planning to meet the personnel needs of the business,
development of employees to their full potential, and control of all personnel policies and
programs.
While each of the aforementioned functional areas within a firm used to operate
somewhat independently with its own objectives and resources, information and other
computer technologies have integrated all business functions within the firm and created
something called "an Internet worked e-business enterprise."


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