Talk about English - News and the media 1 pt2 | Текст песни

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• Talk about English
• News and the media 1 pt2

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BBC Learning English
Talk about English
Live webcast – August 31st
News and the media


About this script
Please note that this is not a word for word transcript of the programme as broadcast.
In the recording process changes may have been made which will not be reflected
here.



Jackie: Hello I'm Jackie Dalton. You're listening to Talk About English – live
from our offices in London.

Callum: I'm Callum Robertson. Today in the programme

News clips

Jackie: Media and the language of news.

Callum: Your views on the media in your country.

Jackie: And how to win an mp3 player by sending us your own reports.

Callum: That's all coming up in Talk About English.

And our special guest today, who'll be helping us understand the media
and the language of news is a very experienced journalist, now
Assistant Editor of BBC World Service Business programmes Alex
Ritson. Hello.

Alex: (responds)

Jackie: Well, news really is a big topic, with lots of different areas to look at.
But let's start simply by looking at what news is. What do we mean by
the word 'news'? Obviously it's something that's happened that's
reported in newspapers or on television reports. But let's get the
perspective of a journalist – Alex for you, what is 'news'?

Alex: (responds)

Jackie: Let's look at some of the language surrounding how news is delivered
through the media. I think broadly speaking, nowadays, we can divide
it into three main sections. Broadcast news, print news and more
recently online.

Callum: Yes, so broadcast journalism means any news that goes out through
television or radio – it's broadcast. We've got quite a recent form of
journalism now – online journalism, which refers to news published on
the internet. Then there's an older form of journalism - print journalism
- refers to newspapers, we sometimes talk about 'the printed media', or
'the press', which includes things like magazines as well.

Jackie: And here in the UK we have two main different types of newspaper
don't we?

Callum: Yes, they are what we called broadsheet newspapers, which
traditionally – although that's changing – were the bigger kinds of
newspaper. They're generally seen as taking a more serious look at
important stories.

Jackie: So that's broadsheets, the more serious papers, then we also have
tabloids.

Callum: (explain tabloids)

Jackie: Alex, so we've got broadsheets and tabloids – traditionally the two
types of newspaper, but recently we've seen some changes and the
arrival of the 'qualoid'…

Alex: (responds)

Jackie: Do you think the media has a lot of power in the UK?

Alex: (responds)

Jackie: Now let’s have a recap of some of the words we just heard.

Recap
Broadcast news –"Television and radio both provide broadcast news."
print journalism – "Some people think print journalism is losing popularity."
online news –"I use the internet everyday to catch up with the latest news online."
broadsheets – "I find broadsheets really boring, they're so intellectual."
tabloids – "As for the tabloids, they're just full of gossip."


Jackie: Now let's look more closely at some of the more recent changes in
news, and some of the language that's come with it. One of these is the
arrival of 24 Hour News. Alex, can you tell us what this is?

Alex: (explains)

Jackie: What about some of the language that's come about from this or at
least phrases that have become more popular because of the rise of 24
hour news?

All: rolling news
breaking news – not new, a term we hear nearly all the time now
news flash
'we bring you the news as it happens'
up to the minute news
news just in
'bringing you live coverage of…'


Jackie: Let's here more examples of this language in use.

Recap
Breaking news…tune in for our 24 hour news coverage…your rolling news
channel…news just in…we bring you the news as it happens…bringing you live
coverage of


Jackie: We're going to look at another of the more recently developed areas of
journalism and news now, which is online journalism – news on the
internet. Some people think it's going to lead to the death of the
newspaper – people will stop buying newspapers because they'll read
the news online instead. Tamsen Booth is the Media Editor of the
international weekly newspaper, The Economist. She's going to tell us
what she thinks about the future of the newspaper - a word she'll use
which it might help you to understand is 'giveaways'.

Callum: A 'giveaway' is something that you give people for free.

Jackie: For example, if you buy a women's magazine you might get a free
lipstick with it. The idea being that you're more likely to buy the
magazine if you get a free gift with it.

Callum: This was not something that newspapers in the UK, particularly
broadsheets, used to do. But that's changed and you often get free CDs
or DVDs with newspapers now.

Jackie: Let's listen to Tamsen of the Economist now.

Tamsen

Jackie: Tamsen says more and more people going online means newspapers
are dying.

Callum: So couldn't newspapers just survive by putting their material online
instead, if that's where more and more people are going for their news?

Jackie: Well Tamsen thinks not. Why does she think newspapers can't survive
just by putting all their content online?

Tamsen

Callum: Tamsen said online is not as 'profitable' as print. Which means it
doesn't make as much money through advertising. 'Advertising
revenue' – the money firms make from advertising is after all what
keeps most newspapers alive.

Jackie: She says it's difficult for newspapers because even though they do have
to move onto online there's no guarantee - it's not certain – they'll be
able to make enough money.

Next we'll hear from Alan Rusbridger, the Editor of one of Britain's
broadsheet newspapers, The Guardian. He'll share his views on the
future of newspapers.

Callum: We'll hear the phrase 'advertising revenue' again, he'll also talk about
'circulation' – which is how many copies of a newspaper are sold each
day or each week. For example, the newspaper with the highest
circulation here is the tabloid, the Sun, it sells the most copies.

Jackie: Now what does Alan think? Does he think that all newspapers should
be able to survive if they put their material on the internet? Listen to
find out.

Alan
Callum: Alan says times are difficult for newspapers and they will have to put a
lot of money into online journalism. But he says he's not convinced
everyone will 'make it' – which means he doesn't believe all
newspapers will be able to survive.

Jackie: But what about his newspaper? The Guardian has created one of the
most popular online news sites alongside its normal printed newspaper.
Alan says it is making good money – revenues from online are going
up fast. By how much?

Alan

Callum: Alan says online revenues are going up 50% a year.

Jackie Alan says he's ambivalent about how we consume news. We shouldn’t
get hung up on print on paper. What does that mean – first of all
ambivalent?

Callum: It means you don't really care.

Jackie: To consume news.

Callum: To follow the news, to read it or watch it.

Jackie: We shouldn't get hung up on print on paper.

Callum: 'To be hung up on something' means to be obsessed with it, to think it's
important. Alan thinks we shouldn't be hung up on the idea of print on
paper – in other words, newspapers.
Jackie: Let’s have another recap of some of that new vocabulary.

Recap
A giveaway – "Newspapers nowadays include so many giveaways….it's the only way
people will want to buy them."
Circulation – "The newspaper boosted its circulation by doing more advertising."
Advertising revenue – "We must increase our advertising revenue otherwise we won't
make it."

END OF PART ONE

Jackie: You're listening to Talk About English with me, Jackie Dalton and
Callum Robertson. Our guest today is journalist Alex Sullivan. We've
been asking you to send in comments about the media in your
country…do you trust it? Is there anything you would change about it?
We're going to hear some of your comments now, read by actors. The
first is from Brigita in Slovakia. Does she trust the media?

Brigita
Media all around the world often brainwashes people. I do not trust them. It is all
about how they want the news to sound. They create stories which are often not true
or they add or leave out whatever they want to. The media are the same everywhere
and unfortunately many people take them as they are.

Jackie: Brigita doesn't trust the media. She thinks the media tends to
brainwash people – what do we mean by that Callum?

Callum: (explains brainwash)

Jackie: She also says many people just take the media as they are – what does


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